Press Information
FOR IMMEDIATE RELEASE

Contact:

Way-Light® Europe

AMERICAN NEONS

Produktionsgesellschaft mbH

Pleistermuehlenweg 278

D 48157 Muenster - Germany

Tel.: +49 (0)251- 382 380

Fax: +49 (0)251- 382 3849

E-mail: ans@ansneon.com

Website: www.ansneon.com


Coming soon! *Press Release PDF

*Download Images

*Press Reviews


INNOVATIVE GERMAN ENGINEERED 'LIGHT-STICKS' PRODUCT LINE DEBUTS
IN EUROPE

New to the European market, Light-Sticks and the Way-Light® Systems are brightly colored, deco-style fluorescent lamp products with numerous commercial and residential applications.

Using a patented integrated power supply, the splashy lights in six sizes and nine colors with a streamlined look, add a classy touch to indoor and outdoor environments. The products provide a unique attentiongrabbing solution for retail stores, trade show booths, home and garden settings, and point-of-purchase locations. With no external ballasts or power supplies, the lamps can be displayed on floors, ceilings, walls, windows - and even outside - with ease.

Light-Sticks are enjoying tremendous success abroad, lighting the showrooms of Harley Davidson Europe and BMW's Mini Cooper, and helping Heineken and Drum Tobacco highlight their merchandise. According to Christian Storp, General Manager of Harley Davidson/Buell Motorcycles in Osnabruck, Germany, "Way-Lights® and Light-Sticks provide a great form of advertising for a reasonable price. Many people have commented to me how attractive and bright these products are. Some people actually stopped, parked their cars, and walked up to our building after hours when we were closed to take a better look at the colored lights and, naturally, our line of motorcycles and accessories."

Already the response to pre-marketing efforts in the USA has been enthusiastic. "From my understanding of architectural design and lighting, this product has that cool technology image everyone is looking for", says Patrick Wendland of Wendland Design in Sausalito, California.

To find out more about Light-Sticks and the Way-Light® Systems and for display options, technical information and pricing, please visit www.way-light.com.



*Download Images


Way-Light® Grouping
ZIP->
JPG RGB 300 dpi
600 x 800 px, 5,0 x 6,7 cm
349 KB



Way-Light® Retail Shop
ZIP-> JPG RGB 300 dpi
800 x 600 px, 6,7 x 5,0 cm
192 KB


Way-Light® Mini Cooper
ZIP-> JPG RGB 300 dpi
600 x 800 px, 5,0 x 6,7 cm
363 KB


Way-Light® Glass Display
ZIP-> JPG RGB 300 dpi
800 x 600 px, 6,7 x 5,0 cm
203 KB


Way-Light® Stairway
ZIP-> JPG RGB 300 dpi
600 x 800 px, 5,0 x 6,7 cm
183 KB


Way-Light® Outdoor setting
ZIP-> JPG RGB 300 dpi
600 x 800 px, 5,0 x 6,7 cm
115 KB


*Press Reviews
PDF: Veröffentlichung lesen... DEUTSCHLAND | Zentralmarkt | Juni 2007

Tischleuchte bietet zauberhafte Lichtspiele

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Aussenleuchtstäbe für den Garten

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"Neue Lichtblicke" - Das WAY-LIGHT®-System

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Leuchtende Farben - Das NEW LOOK TABLE LIGHT!

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Splitterschutzröhren und das NEW LOOK TABLE LIGHT!

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Risiko und Kosten sparen mit Splitterschutz-Leuchtstoffröhren

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Neon im Nobelkaufhaus

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Nobelkaufhaus ausgestattet --- Leuchtstäbe

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Bezugsquelle: Splitterschutzröhren
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AMERICAN NEONS® erobert New York

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Lichte Momente am Point of Sale

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Aussenleuchtstäbe für den Garten
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Erleuchtung unterm Himmel: Leuchtstäbe für Aussen
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NEW LOOK TABLE LIGHT! und Leuchtstäbe mit Zubehör für Innen und Aussen
PDF: Veröffentlichung lesen... DEUTSCHLAND | Festival Christmas | Dezember 2006

ANS®-Leuchtkörper - traumhafte Lichtspiele in technischer Perfektion
PDF: Veröffentlichung lesen... DEUTSCHLAND | Novum Gebrauchsgrafik | November 2006

NEW LOOK TABLE LIGHT!
PDF: Veröffentlichung lesen... DEUTSCHLAND | Münstersche Zeitung | November 2006

Münsters Lichter erleuchten New York
PDF: Veröffentlichung lesen... DEUTSCHLAND | IHK wirtschaftsspiegel | November 2006

AMERICAN NEONS®: Energie sparen
PDF: Veröffentlichung lesen... DEUTSCHLAND | Gastronomie | November 2006

Zauberhafte Lichtspiele: Das NEW LOOK TABLE LIGHT!
PDF: Veröffentlichung lesen... DEUTSCHLAND | Food Service | Oktober 2006

Elegantes Leichtgewicht in minimalistischem Design:
Das NEW LOOK TABLE LIGHT!
PDF: Veröffentlichung lesen... DEUTSCHLAND | Gastronomie | Oktober 2006

AMBIENTE: Leuchtende Aussichten...
PDF: Veröffentlichung lesen... DEUTSCHLAND | Genießen & mehr | September 2006

Lichtspiele: Das NEW LOOK TABLE LIGHT!
PDF: Veröffentlichung lesen... DEUTSCHLAND | SIP | August 2006

Münsteraner Unternehmen zunehmend auch in den USA erfolgreich
PDF: Veröffentlichung lesen... DEUTSCHLAND | Festival Spring & Summer | August 2006

WAY-LIGHT® und Leuchtstäbe
PDF: Veröffentlichung lesen... DEUTSCHLAND | Gastronomie Report | Juli 2006

Zauberhafte Lichtspiele garantiert: Das NEW LOOK TABLE LIGHT!
PDF: Veröffentlichung lesen... DEUTSCHLAND | Light-Event | Februar 2006

Lichtspiele: Das NEW LOOK TABLE LIGHT!
PDF: Whole Press Review USA | Sign Builder Illustrated | February 2006, No. 128
The How-To Magazine

...Way-Light®´s Light-Sticks Provide Just the Right Illumination for 3-D Advertising...
PDF: Whole Press Review USA | VM+SD Visualstore.com | February 2006

...Highlights of the 2005 Storexpo trade show...
PDF: Whole Press Review USA | P.O.P Design | January/February 2006
An official publication of the In-Store Marketing Institute

...Way-Light. Light-Sticks can be combined with printed fabrics and banners to create illuminated displays.
PDF: Whole Press Review USA | VM+SD Visualstore.com | December 2005

...Events: storexpo... Exhibitors at the Javits...
PDF: Whole Press Review USA | P.O.P Design | November/December 2005
An official publication of the In-Store Marketing Institute

...The company plans to offer an outdoor version of its Light-Sticks in 2006...
PDF: Whole Press Review USA | Creative | Oct./Nov. 2005
The magazine of promotion and marketing

...Estee Lauder Light-Sticks Highlight Cosmetics:
A major New York department store wanted to draw attention to its cosmetics section and Light-Sticks were the perfect detail to brighten up its counters...
PDF: Whole Press Review USA | P.O.P Design | October 2005
An official publication of the In-Store Marketing Institute

Guides & Catalogs:
Way-Light® offers a catalog, available in English or German versions...
PDF: Veröffentlichung lesen... DEUTSCHLAND | EVENT Partner | Juni/Juli 2005

IBM auf der CeBIT 2005 in Hannover: Lichtskulptur als Impulsgeber für Messekontakte. Die Lichtprogrammierung des 2.000 qm großen Messestandes band die Besucher interaktiv in das Standgeschehen ein...
PDF: Whole Press Review USA | P.O.P Design | Juni 2005
An official publication of the In-Store Marketing Institute

Top Five: The most popular items from our January/February 2005 issue
Number 1: Decorative Lighting - Way-Light®
PDF: Whole Press Review USA | Convenience Store / Petroleum | May 2005

...Way-Light® Inc. is out to brighten retailers' worlds with its new Light Sticks line of brightly colored fluorescent commercial lights...
PDF: Whole Press Review USA | VM+SD Visualstore.com | March 2005, Vol. 136, No. 3

...Way-Light® introduces Light-Sticks and the Way-Light systems, brightly colored deco-style fluorescent lighting products for use in retail stores, showrooms, p-o-p displays, lobbies and signage.
PDF: Whole Press Review USA | Sign Builder Illustrated | March 2005, No. 117
The How-To Magazine

...Lighting Signs with Fluorescents:
The systems can be 'branded' with company names, logos, or product tag lines in vinyl, decal, or silk-screened applications and on the many styles of sign blanks that clip on, on the lamp itself, and on the base. Sign businesses will enjoy the graphics design and fabrication aspect plus the re-sale and high mark-up of the displays.... And no permits are required to install these products.
PDF: Whole Press Review USA | DDI Display & Design Ideas | February 2005, Vol. 17, No. 2
Store design presentation and branding to maximize retail sales

...Way-Light®:
New to the American market...!
PDF: Whole Press Review USA | The BIG Picture | February 2005
Capture - Process - Print - Display

...Lighting the Way for Digital Signage:
Light-Sticks can be used in indoor and outdoor environments such as retail stores, trade-show booths and P-O-P locations.
PDF: Whole Press Review USA | P.O.P Design | January/February 2005
An official publication of the In-Store Marketing Institute

...Electronics for P-O-P:
Way-Light®. Light-Sticks and Way-Light® systems are deco-style fluorescent lamps available in six sizes and nine colors.

Top Five: The most popular items from our January/February 2005 issue
Number 1: Decorative Lighting - Way-Light®
PDF: Whole Press Review USA | Signs of the times | January 2005
The World Leader In Sign Information Since 1906

...Fluorescent Lighting Products:
Way-Light® is presenting Light-Sticks and the Way-Light® systems.
PDF: Whole Press Review USA | Screen Printing | January 2005

...Display Lighting:
Finally, there is something different to offer a variety of clients with several display choices and enormous branding options.
PDF: Whole Press Review USA | Creative | Oct./Nov. 2004
The magazine of promotion and marketing

...Creative World:
The lamps can be displayed on floors, ceilings, walls and windows.
PDF: Whole Press Review USA | Sign Business | October 2004
North America´s most widely-read sign magazine

...Great New Product
Lighted tubes: The brightly colored, deco-style fluorescent lamp products use a patented integrated power supply with no external ballasts and are available in six sizes and nine colors.
PDF: Whole Press Review INDIEN | The Luminaires | Sep-Oct 2004, Vol. 3 Nr. 5
India´s first & only magazine on the lighting industry

...Already the response to pre-marketing efforts in the United States has been enthusiastic. "From my understanding of architectural design and lighting, this product has that cool technology image everyone is looking for," says Patrick Wendland of Wendland Design in Sausalito, California.
PDF: Veröffentlichung lesen... DEUTSCHLAND | Garten & Freizeitmarkt | Juli 2002

Deko-Leuchtstäbe für den Ausseneinsatz hergestellt...