Press Information
FOR IMMEDIATE RELEASE

Contact:
Sandy H. Miller, President
WAY-LIGHT®
30025 Alicia Parkway, Suite 103
Laguna Niguel CA 92677-2090
Phone: 949-215-9768 | Fax: 949-215-1698
Website:
www.way-light.com
E-Mail:
shm@way-light.com


*Press Release PDF

*Download Images

*Press Reviews


NEW WAY-LIGHT PROJECTS HIGHLIGHT DISPLAY AND POINT-OF-PURCHASE APPLICATIONS

LAGUNA NIGUEL, CA, JULY 29, 2005: New projects are flying out the door at Way-Light® and display manufacturing companies and designers are using the decorative Light-Stick lamps in a variety of creative ways.

The M&M® characters teamed up with Way-Light® for an Ethel M Chocolates Star Wars promotion at M&M's World in Las Vegas. Doug Phillips, Visual Merchandising Manager of Ethel M Chocolates, Inc. a division of Masterfoods Inc. (a subsidiary of Mars) in Henderson, NV said outfitting the candy figures with Light-Sticks was a snap. "The Way-Lights® did indeed 'make' the visuals. I'm very happy with the product and I plan to use more in other applications", Phillips remarked. The display was so unique he reported many people were drawn to the bright light accents, increasing traffic and sales.

A major New York department store wanted to draw attention to their cosmetics section and Light-Sticks were the perfect detail to brighten up their counters. Estée Lauder featured the lilac colored deco-style lamps grouped in clusters throughout the department in large vases with a brilliant-looking result. "It's exciting to see how our clients are using Light-Sticks for point-of-purchase applications that are so different from anything I've seen before," exclaims Sandy H. Miller, President of Way-Light®.

Other recent projects include a bank of windows on 3rd Avenue in Manhattan for a Bloomingdale's "White Story" clothing display, an impressive chandelier-effect installation for an IBM trade show with 1,500 white Light-Sticks, a horizontally-mounted orange and white lamp ceiling design at The Bay department store in downtown Toronto, and custom made desk-top lamps for all of BMW's MINI Cooper dealerships' service and parts departments.

To find out more about Light-Sticks and the Way-Light® Systems and for display options, technical information and pricing, please visit www.way-light.com.

Please contact WAY-LIGHT®:
Phone: (949) 215-9768
E-Mail:
shm@way-light.com


Press Release 1-2005 PDF



*Download Images


Way-Light® Grouping
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JPG RGB 300 dpi
600 x 800 px, 5,0 x 6,7 cm
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Way-Light® Retail Shop
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800 x 600 px, 6,7 x 5,0 cm
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Way-Light® Mini Cooper
ZIP-> JPG RGB 300 dpi
600 x 800 px, 5,0 x 6,7 cm
363 KB


Way-Light® Glass Display
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800 x 600 px, 6,7 x 5,0 cm
203 KB


Way-Light® Stairway
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600 x 800 px, 5,0 x 6,7 cm
183 KB


Way-Light® Outdoor setting
ZIP-> JPG RGB 300 dpi
600 x 800 px, 5,0 x 6,7 cm
115 KB


*Press Reviews
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Elegantes Leichtgewicht in minimalistischem Design:
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AMBIENTE: Leuchtende Aussichten...
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Lichtspiele: Das NEW LOOK TABLE LIGHT!
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Münsteraner Unternehmen zunehmend auch in den USA erfolgreich
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...Way-Light®´s Light-Sticks Provide Just the Right Illumination for 3-D Advertising...
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...Highlights of the 2005 Storexpo trade show...
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An official publication of the In-Store Marketing Institute

...Way-Light. Light-Sticks can be combined with printed fabrics and banners to create illuminated displays.
PDF: Whole Press Review USA | VM+SD Visualstore.com | December 2005

...Events: storexpo... Exhibitors at the Javits...
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An official publication of the In-Store Marketing Institute

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...Estee Lauder Light-Sticks Highlight Cosmetics:
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An official publication of the In-Store Marketing Institute

Guides & Catalogs:
Way-Light® offers a catalog, available in English or German versions...
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IBM auf der CeBIT 2005 in Hannover: Lichtskulptur als Impulsgeber für Messekontakte. Die Lichtprogrammierung des 2.000 qm großen Messestandes band die Besucher interaktiv in das Standgeschehen ein...
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An official publication of the In-Store Marketing Institute

Top Five: The most popular items from our January/February 2005 issue
Number 1: Decorative Lighting - Way-Light®
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...Way-Light® Inc. is out to brighten retailers' worlds with its new Light Sticks line of brightly colored fluorescent commercial lights...
PDF: Whole Press Review USA | VM+SD Visualstore.com | March 2005, Vol. 136, No. 3

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The How-To Magazine

...Lighting Signs with Fluorescents:
The systems can be 'branded' with company names, logos, or product tag lines in vinyl, decal, or silk-screened applications and on the many styles of sign blanks that clip on, on the lamp itself, and on the base. Sign businesses will enjoy the graphics design and fabrication aspect plus the re-sale and high mark-up of the displays.... And no permits are required to install these products.
PDF: Whole Press Review USA | DDI Display & Design Ideas | February 2005, Vol. 17, No. 2
Store design presentation and branding to maximize retail sales

...Way-Light®:
New to the American market...!
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Capture - Process - Print - Display

...Lighting the Way for Digital Signage:
Light-Sticks can be used in indoor and outdoor environments such as retail stores, trade-show booths and P-O-P locations.
PDF: Whole Press Review USA | P.O.P Design | January/February 2005
An official publication of the In-Store Marketing Institute

...Electronics for P-O-P:
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Number 1: Decorative Lighting - Way-Light®
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The World Leader In Sign Information Since 1906

...Fluorescent Lighting Products:
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...Display Lighting:
Finally, there is something different to offer a variety of clients with several display choices and enormous branding options.
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...Great New Product
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Deko-Leuchtstäbe für den Ausseneinsatz hergestellt...